HELENA I AM

 

outcast 

liar

emancipator

billonaire

A six  part TV  series about the life of HELENA RUBINSTEIN.

In Development

 Writer Creator:    Annika Glac

Producer:   Robyn Kershaw    

HELENA I AM captures the story of a dirt-poor Polish outsider banished to outback Australia at the turn of last century who seizes all opportunities, and creates a global beauty brand, from its infancy in Melbourne to a billion dollar global industry based in the US. 

This series captures what happens when stars align. When desperation mixed with time and place offers Helena the opportunity to make history - create a seminal moment - an outstanding cultural and economic change, one that still thrives today.

HELENA I AM gives us a glimpse into the birth of a powerful new industry, now worth an estimated $445 Billion.

Helena Rubinstein

 Starting from nothing

  without an education

money

family 

or contacts

she builds a billion dollar beauty empire

for women

run by a woman

all from lanolin  - the grease from sheep's wool

HR

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