HELENA I AM
A six part TV series about the life of HELENA RUBINSTEIN.
Writer Creator: Annika Glac
Producer: Robyn Kershaw
HELENA I AM captures the story of a dirt-poor Polish outsider banished to outback Australia at the turn of last century who seizes all opportunities, and creates a global beauty brand, from its infancy in Melbourne to a billion dollar global industry based in the US.
This series captures what happens when stars align. When desperation mixed with time and place offers Helena the opportunity to make history - create a seminal moment - an outstanding cultural and economic change, one that still thrives today.
HELENA I AM gives us a glimpse into the birth of a powerful new industry, now worth an estimated $445 Billion.
Starting from nothing
without an education
she builds a billion dollar beauty empire
run by a woman
all from lanolin - the grease from sheep's wool
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